Smell is the unfinished sense.
Vision, audio, and touch have software substrates. Olfaction does not. The substrate is the company.
Principles / Beliefs we can be held to
Operating principles.
Written plainly so the system can be evaluated by what it refuses as much as by what it builds.
The graph is the moat.
The first output is not defensibility. The closed loop between authored memory and observable feedback is. Everything else is a feature.
Memory before inference.
We do not measure feelings. We capture authored memories and let the person decide what becomes signal. The person is the author. The system is the editor.
Sovereignty over surveillance.
Sensory data is the most intimate data a person produces. We will not be the company that mined it. Profiles are portable, deletable, and consented in plain terms.
Atmosphere is the unit.
Not notes. Not accords. The unit of capture and render is the felt-atmosphere of a place. The notes serve the atmosphere, not the other way around.
Translation, not promise.
No medical posture. No hidden emotional claims. We translate description into sensory direction. The rest has to be earned.
Demeter Fragrance Library is the unfair head start.
Thirty years of labeled customer choice. The trust to ship into homes. The vocabulary that calls a smell Funeral Home and ships it anyway. The head start no capital can reproduce in a decade.
Fragrance is the first proof.
The first physical artifact. Not the company. The company is the layer. The layer outlives the artifact.