Principles

Principles  /  Beliefs we can be held to

Operating principles.

Written plainly so the system can be evaluated by what it refuses as much as by what it builds.

01

Smell is the unfinished sense.

Vision, audio, and touch have software substrates. Olfaction still does not have one for lived memory. The substrate is the company.

02

The graph is the moat.

The first output is not defensibility. The affective memory graph is. Closed-loop affective learning begins when authored memory, physical artifacts, and opt-in response update the next translation.

03

Memory before inference.

Scentient starts with authored memory and consented signal. It does not claim to measure, read, control, diagnose, or treat emotion. The person is the author; the system translates.

04

Sovereignty over surveillance.

Sensory memory data is among the most intimate data a person can produce. Scentient treats it as consented affective data, not raw behavioral exhaust. The boundary is part of the product.

05

Atmosphere is the unit.

Not notes. Not accords. The unit of capture and translation is the remembered atmosphere of a place. The notes serve the atmosphere, not the other way around.

06

Translation, not promise.

No medical posture. No hidden emotional claims. We translate description into sensory direction. The rest has to be earned.

07

Demeter Fragrance Library is the unfair head start.

Nearly thirty years of customer choice around named smells. The trust to ship into homes. The vocabulary that calls a smell Funeral Home and ships it anyway. The head start no capital can reproduce quickly.

08

Scent is the first proof channel.

The first physical artifact. Not the company. The company is the sensory-affective computation layer. The layer outlives the artifact.